Monthly Archives: August 2011

‘INRA’- could this be tomorrow’s definition for today’s RA?

How about an acronym ‘INRA’ which reads as ‘Investment aNd ROI Assurance’?Don’t worry, it is not a new mouthful marketing term that has just jumped out in some bright brain, but the concept and where it stems from is fairly … Continue reading

Posted in ARPU, Business Assurance, Cost Management, Revenue Assurance, Revenue management, telecom | Leave a comment