Category Archives: ARPU

‘INRA’- could this be tomorrow’s definition for today’s RA?

How about an acronym ‘INRA’ which reads as ‘Investment aNd ROI Assurance’?Don’t worry, it is not a new mouthful marketing term that has just jumped out in some bright brain, but the concept and where it stems from is fairly … Continue reading

Posted in ARPU, Business Assurance, Cost Management, Revenue Assurance, Revenue management, telecom | Leave a comment

Is Vodafone changing game plans? Won’t that hurt?

A call to the Vodafone call center today freaked me out!The IVR said– “charge of the call would be 50 paise per 3 minutes”….. Now that is strange!I wanted to speak to the customer care agent for activating a GPRS … Continue reading

Posted in Airtel, ARPU, Business, telecom, Vodafone | Leave a comment