Category Archives: Cost Management

‘INRA’- could this be tomorrow’s definition for today’s RA?

Posted on August 20, 2011 by

How about an acronym ‘INRA’ which reads as ‘Investment aNd ROI Assurance’?Don’t worry, it is not a new mouthful marketing term that has just jumped out in some bright brain, but the concept and where it stems from is fairly … Continue reading →

Posted in ARPU, Business Assurance, Cost Management, Revenue Assurance, Revenue management, telecom | Leave a comment

War of Worlds- The Tariff War in telecom continues- Time to Assure Business

Posted on May 31, 2011 by

Don’t think of the Tom Cruise starrer Hollywood flick, for this post is about the recent news of MTS slashing base calling tariff to half paisa per second, that is roughly $(1/9000) per second. Read the full article here. Imagine … Continue reading →

Posted in Business Assurance, Cost Management, India, MTS, Revenue management, telecom | Leave a comment

"Optimizing" Revenue Assurance

Posted on April 13, 2011 by

For a number of years now, there has been fair bit of ‘buzzzzzzzz’ on Proactive Revenue Assurance.Let me try and put a few things straight first:– (Reactive) Assurance: Assuring after the fact and preventing recurrence in future– Active Assurance: Assuring … Continue reading →

Posted in Business Assurance, Cost Management, Proactive RA, Revenue Assurance, telecom | Leave a comment