Category Archives: Cost Management

‘INRA’- could this be tomorrow’s definition for today’s RA?

How about an acronym ‘INRA’ which reads as ‘Investment aNd ROI Assurance’?Don’t worry, it is not a new mouthful marketing term that has just jumped out in some bright brain, but the concept and where it stems from is fairly … Continue reading

Posted in ARPU, Business Assurance, Cost Management, Revenue Assurance, Revenue management, telecom | Leave a comment

War of Worlds- The Tariff War in telecom continues- Time to Assure Business

Don’t think of the Tom Cruise starrer Hollywood flick, for this post is about the recent news of MTS slashing base calling tariff to half paisa per second, that is roughly $(1/9000) per second. Read the full article here. Imagine … Continue reading

Posted in Business Assurance, Cost Management, India, MTS, Revenue management, telecom | Leave a comment

"Optimizing" Revenue Assurance

For a number of years now, there has been fair bit of ‘buzzzzzzzz’ on Proactive Revenue Assurance.Let me try and put a few things straight first:– (Reactive) Assurance: Assuring after the fact and preventing recurrence in future– Active Assurance: Assuring … Continue reading

Posted in Business Assurance, Cost Management, Proactive RA, Revenue Assurance, telecom | Leave a comment