Category Archives: Marketing 3.0

Customers are Not Innovators! Leaders Innovate—Customers and Others ‘follow’

As much as we may want to think of Customers as Gods, the truth cannot be far from reality. Gods are supposedly those beings who everything and of course the future, but time and again we have been proven that … Continue reading

Posted in Business, Customer, Customer Experience Management, Innovation, Innovators, Leadership, Marketing 3.0, SONY | Tagged | Leave a comment

Noetic theory- Can it serve purposes of risk and revenue management in telecoms?

Let me be honest and say, I had not exactly heard this term ‘Noetic Theory’ until one of my seniors mentioned it to me. Hence, just to let everyone know what it is, you can read the same in this … Continue reading

Posted in Blink, Customer Experience Management, Malcolm Gladwell, Marketing 3.0, Noetic theory, Philip Kotler, Revenue Assurance, Revenue management, Risk Management, telecom | 1 Comment