Category Archives: Philip Kotler

Noetic theory- Can it serve purposes of risk and revenue management in telecoms?

Let me be honest and say, I had not exactly heard this term ‘Noetic Theory’ until one of my seniors mentioned it to me. Hence, just to let everyone know what it is, you can read the same in this … Continue reading

Posted in Blink, Customer Experience Management, Malcolm Gladwell, Marketing 3.0, Noetic theory, Philip Kotler, Revenue Assurance, Revenue management, Risk Management, telecom | 1 Comment

Rev Assurance to Rev Management :: Leading change of thought process

Apologies for any typing / grammatical errors! Please point out the same through your invaluable comments. I was reading the book, “Leading Change” by Philip Kotler– and found it amazingly simple to understand. (Suggest everyone who is in business). It … Continue reading

Posted in Business, Philip Kotler, Revenue Assurance, Revenue management, telecom | Leave a comment